The missing middle of startup funding
There was a time, not that long ago, when starting a small business meant going to see your local bank manager. This sounds almost quaint now. A friendly person in a branch. Someone who may have known you, or at least had access to your history with the bank. You would turn up with a business plan, talk through the numbers, and ask for a loan. Maybe it was unsecured. More likely it was secured against your house, which you probably had mortgaged with the same bank. The bank knew your salary, your spending habits, your debts, your reliability. You were not an abstract risk profile. You were a person in a place, with a track record.