The Growth Equation is the NEW book by design founder turned startup investor, advisor and coach — Andy Budd. In it he explores the challenges most early stage founders face; from launching your product, finding your first customers and figuring out what to charge; to improving acquisition, onboarding and retention; in order to land your first million in revenue and beyond.
In my role as an early-stage VC, I regularly find myself helping founders hone their growth strategy. Often to ensure they had enough traction to land their next funding round. Through these conversations I spotted a pattern. 7 elements which I believe have an outsized impact on growth. This became the basis for what I'm calling The Growth Equation — my attempt to summarize everything there is to know about early stage growth. In this short 3min video I share some of the background on the book, what it covers and how it can help you.
This book is the perfect encapsulation of everything there is to know about early stage startup growth. Sure, you could sign up to a dozen different newsletters, listen to a bunch of podcasts and hire a head of growth. Or you could buy this book.
Jake Knapp Author of Sprint
Andy has a perfect mix of product, design, and founder thinking, at both startup and scale stages, so when he writes about growth and how design can enable it, you better take some notes.
Des Traynor Co-Founder of Intercom
Early -stage startups often overlook growth strategies because they’re typically tailored for larger organizations. However, The Growth Equation provides a thorough guide to fueling startup growth, drawn from Andy’s own experiences as a product advisor, investor, and coach.
Chetana Deorah Ex-Design Director for Global Growth & Acquisition at Netflix
Andy’s done a masterful job distilling a ton of industry knowledge into clear, practical, actionable steps to get your startup off the ground and to its first $1MM. A must-read for all founders.
Jeff Gothelf author Lean UX, Sense & Respond and Who Does What by How Much?