COMING SOON

The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth by Andy Budd

The Growth Equation is the NEW book by design founder turned startup advisor, investor and coach — Andy Budd. In it he explores the challenges most early stage founders face; from launching your product, finding your first customers and figuring out what to charge; to improving acquisition, onboarding and retention; in order to land your first million in revenue and beyond.

The Growth Equation chapters

  1. Why Growth Matters
  2. Build a Genuinely Useful Product
  3. Finding Those First Precious Users
  4. Create Your Go to Market Strategy
  5. Founder-led Sales
  6. Founder-led Marketing
  7. Converting Prospects to Users
  8. Successfully Onboarding and Activating New Customers
  9. The Importance of Retention
  10. How to Price Your Product, Monetize Users and Expand
  11. Using Existing Customers to Get New Customers
  12. The Role of Behavioural Science in Growth
  13. Product Led Growth
  14. Building Out Your Growth Team

This book will show you how to…

Find your first 10, 100, 1000 users

Figure out your go-to-market strategy

Scale to $1m revenue and beyond

Hone in on product-market fit

After reading The Growth Equation you will…

Understand the 7 key drivers which make up The Growth Equation

Understand why you need language-market fit to reach product-market fit

Have developed your own growth strategy and growth engine

See how product-led growth fits into your own growth story

This book is the perfect encapsulation of everything there is to know about early stage startup growth. Sure, you could sign up to a dozen different newsletters, listen to a bunch of podcasts and hire a head of growth. Or you could buy this book.

Jake Knapp Jake Knapp Author of Sprint

Andy has a perfect mix of product, design, and founder thinking, at both startup and scale stages, so when he writes about growth and how design can enable it, you better take some notes.

Des Traynor Des Traynor Co-Founder of Intercom

Early -stage startups often overlook growth strategies because they’re typically tailored for larger organizations. However, The Growth Equation provides a thorough guide to fueling startup growth, drawn from Andy’s own experiences as a product advisor, investor, and coach.

Chetana Deorah Chetana Deorah Ex-Design Director for Global Growth & Acquisition at Netflix

Andy’s done a masterful job distilling a ton of industry knowledge into clear, practical, actionable steps to get your startup off the ground and to its first $1MM. A must-read for all founders.

Jeff Gothelf Jeff Gothelf author Lean UX, Sense & Respond and Who Does What by How Much?