The Growth Equation chapters
- Why Growth Matters
- Build a Genuinely Useful Product
- Finding Those First Precious Users
- Create Your Go to Market Strategy
- Founder-led Sales
- Founder-led Marketing
- Converting Prospects to Users
- Successfully Onboarding and Activating New Customers
- The Importance of Retention
- How to Price Your Product, Monetize Users and Expand
- Using Existing Customers to Get New Customers
- The Role of Behavioural Science in Growth
- Product Led Growth
- Building Out Your Growth Team