It’s surprisingly common for redesigns to cause outrage amongst their users. People complain that they weren’t consulted, criticise the quality and appropriateness of the new solution, and state that “if it ain’t broke, don’t fix it.” However if you leave the site for a while, you often see the most critical detractors become the most vocal supporters. Why is this?
This morning I'm going to be standing in front of a room full of SEO people to let them know how I feel about their industry. Here's a rough outline on what I'm planning to say...
The most recent guardian technology podcast opened with these headlines!
"On this week's podcast, we're looking closely at why a 32x32 pixel digital icon designed for the UK Government's Information Commissioner's Office cost £585 of public funds!"
In a fantastically timed bit of linkbait, Ryan Carson called bullshit on the title of "UX Professional" while attending the dConstruct conference we organise in Brighton. At the conference we announced that we were hiring a Senior User Experience Designer so it would be easy to put two and two together and assume that he was calling us out. However I actually understand where he's coming from. I don't agree with him mind, but I do understand.
The concept of 'Pull Marketing' is all the rage at the moment. In the age of the Mad Men, selling a new product was easy. You'd be handed a commodity product like toothpaste or washing powder and set about building a brand to set it apart from the competition. You would then buy advertising space on a small number of influential marketing channels and wait for the sales to roll in. The growth of multi-channel TV, the commercialisation of radio and the rise of desktop publishing in the 80s fragmented audiences, making it hard to get the message out. However it was the appearance of the Internet that changed marketing for ever.
Yesterday I documented my thoughts and observations on the standard of digital design education. From talking to current and recent students I've shared their frustrations as they bemoan being taught out-of-date technologies by lecturers far removed from the daily practices of design. Through visiting degree show I've witnessed a slew of substandard work caused by an over reliance of tool based education and a lack of design thinking ( If I witness one more Flash portfolio in the shape of a designers studio I think I'm going to cry.) So where does this problem arise from and what can be done?