Design Leadership

In Defence of Enshittification

Every designer has felt it: that pang of frustration when you’re asked to make a product worse. Maybe it’s hiding a feature behind a paywall. Maybe it’s adding extra steps to the sign-up flow to capture more data. Maybe it’s cramming in additional ads in places you know will annoy people, just to squeeze out more revenue. It can feel like the opposite of what we signed up for. We’re here to improve things, not to degrade them.

Why Founders Should Think About Design from Day One

One of the most common mistakes I see founders make is thinking about design too late. They’ll bring in a designer to “make things look nice” after the product is built—when the features are locked in, the UX is baked, and the real strategic decisions have already been made.

Design Leadership in the Age of AI: Seize the Narrative Before It’s Too Late

Design is changing. Fast.

AI is transforming the way we work — automating production, collapsing handoffs, and enabling non-designers to ship work that once required a full design team. Like it or not, we’re heading into a world where many design tasks will no longer need a designer.

If that fills you with unease, you’re not alone. But here’s the key difference between teams that will thrive and those that won’t:

Some design leaders are taking control of the narrative. Others are waiting to be told what’s next.