Moving from “System One” to “System Two” Thinking for Product Decisions
Every day people approach company leaders with problems in need of a quick fix. “The team is going to miss its deadline if we don’t do something about it” they’ll say, or “we just had some some really bad customer feedback and we need to make good. What do you think we should do?” Leaders want to feel helpful and decisive so they’ll often think about the problem for a few seconds before coming up with a solution. “Let’s bring in some freelancers to get the project over the finish line on time” they might say or “let’s give the client a free upgrade to keep them on side”.