Writing

Why VCs Say No: The Real Reasons Behind the Rejections

When a VC passes on your startup, it often feels personal. But in reality, most rejections come down to patterns they’ve seen before. Sure, some decisions hinge on chemistry or a gut feel, but most are rooted in a rational (if sometimes unspoken) assessment of risk and return.

That said, storytelling still matters—a lot. Founders often fail to tell the right story. You need to make your vision clear and believable, your momentum feel part of a deliberate and executable plan, and your success feel inevitable. VCs see dozens of decks a month, many tackling similar problems. Your job is to make yours stand out.

Here are the most common reasons why investors pass, grouped into themes they’re evaluating in every pitch.

Why Hiring Ex-FAANG Employees Might Be a Mistake for Early-Stage Startups

For many early-stage founders, hiring team members from FAANG (Facebook, Amazon, Apple, Netflix, Google) companies feels like a shortcut to success. "These folks excelled at Google! Surely they'll turn my fledgling startup into the next unicorn!"

But reality often has other plans. Here’s why hiring FAANG alumni might not be your startup’s golden ticket:

The Battle Between Shipping and Perfection: A Designer’s Dilemma

Designers, let’s talk about an uncomfortable truth. For many of us, the joy of our craft lies in creating work that is not just functional but exceptional. We love unearthing hidden user insights through research, challenging assumptions, and asking the kinds of questions that lead to elegant, transformative solutions. To us, this feels like the very essence of design: solving the problem in the best way possible. But here’s the rub...

The Top 10 Practical Startup Books Every Growth-Obsessed Founder Should Own

What Startup Founders Get Wrong When Raising Money (and How to Fix It)

As a Venture Partner at a VC fund, I've reviewed hundreds of pitch decks in my time. In fact most funds will receive thousands of decks a year, with only a small fraction leading to conversations and even fewer resulting in investments. With those kinds of odds, your pitch deck needs to be exceptional - think 8 or 9 out of 10 - to stand out.

How Optimising for Value Delivery Unlocks Startup Growth

In my recent talk on The Growth Equation, I shared the story of Marta, a founder archetype whose journey reveals a common but often overlooked challenge in early-stage startups. Marta stands out because she excels where many founders struggle—at customer acquisition.