Good brand architecture is a hierarchy. Like the oft used Maslow's Hierarchy of Needs, it starts with some basic obviously fundamentals that every brand should have, but then grows into areas that few brands successfully achieve. This article outlines four such levels, although I suspect there are plenty of different framings one could use.
As a Seedcamp Venture Partner, start-up advisor and occasional angel investor, I’ve found myself looped in to an increasing number of investor updates of late. While I’m by no means an expert in managing investor relations, I’ve spotted a few common patterns that make these updates a joy to read from an investor perspective, while allowing founders to get the most out of their investor and advisor networks. Let’s start with the basics…
While investors seem to be going all in on Web3 at the moment, I’ve been noticing an interesting trend that has its roots firmly in the Web 2.0 era — namely the Multi-Player Web. Before exploring this trend in more detail, I thought it would be worth taking a quick step back to explore where it originated from.
As a Seedcamp VP from a design and product background, I'm regularly asked for hiring advice. Especially from folks who have had an open role for several weeks (sometimes even months), but haven't been getting the quality or volume of candidates they've been hoping for. The first thing I usually do is ask to take a look at the job ad, as this is generally where the problem starts.
The design recruitment market is really hot at the moment. Largely because founders and leadership teams are beginning to understand the importance of a well designed and well conceived product. As such I’m constantly being asked by leadership teams to help them find early design hires.
As somebody who has been lucky enough to not only experience a number of online trends—early Web adoption, The Web Standards Movement, the emergence of UX Design, Web 2.0, the Mobile Web—but to benefit from them, I can see why folks are excited about the rise of Crypto.